This is a guest post by Chitraparna Sinha, who is a professional web content developer and blogger at SocilVani.com
Today’s blogging trend is changing rapidly. Perhaps, social networking integration with SEO, focus on content marketing, and social media acquisitions will continue to be the trending topics in the remaining months. Here we discuss some new and continuing online blogging trends.
Social Media Integration:
Following up the tremendous social media growth in 2011, social media integration with blogging will lift the revenue potential higher as social media networking is unanimously believed to bring higher ROI. Bloggers lagging behind in social media marketing strategies needs to rethink again.
Social Media Acquisitions:
Top social networking platforms like Facebook and Twitter are now acquiring other websites to extend their tools and services. Facebook-Instagram acquisition and Twitter-Posterous acquisition are the high profile acquisitions of 2012 till date. Undoubtedly, seeking blogging opportunities within these acquisitions cannot be ignored either.
Moreover, such acquisitions will enhance the reachability of blogs. For instance, with Posterous acquisition, Twitter is foraging into mobile blogging faacility niche, allowing bloggers to promote their products and services in Posterous blogging format.
With Smartphones penetrating the market heavily, blogs which are not optimized in mobile format stands to lose heavily. Advanced mobile commerce technology will help to promote blogging with tools like QR coding. Mobile marketing will allow effective marketing for blogs.
Advanced Payment Gateway Solutions:
If you are running an e-commerce business cum blog, you will surely like to add an easy payment gateway tool for online buyers. Adding payment gateway solutions to any e-commerce initiative is expensive but nonetheless, it lends credibility to your business. Moreover, if online buyers are getting advanced payment gatway option in your e-commerc website, you will stand to benefit.
Mobile payment or “m-payment” facility and QR Codes integration in payment gateway tools are some of the advanced payment solutions you should consider adding on the e-commerce business-blog website.
Online Video Marketing:
Promoting blogs via videos is not new, yet it is advancing day-by-day. As comScore Video Matrix states, more than 180 million U.S internet users saw video content online in October 2011 alone. Bloggers are, therefore, adopting video marketing strategies heavily.
Not only bloggers but online businesses too have begun to consider video marketing as a novel way to brand their business initiative and generate more traffic.
Customized Email Marketing:
Email marketing is not dead! Its just in re-development mode. Many bloggers and marketers are adopting advanced email marketing tools to promote their businesses and blogs.
Social network integration with email marketing will be the trump card this year because marketers are adopting social media integrated email marketing approaches to grab massive audience online. Extended contact list due to social media integration in email marketing will be beneficial to promote blogs on a large scale.
Business branding via content marketing is the ultimate choice for entrepreneurs this year. That’s why every B2B marketer uses content marketing to attract traffic in the possibility of generating revenues and for this, the demand for quality bloggers is rising.
2012 is the period for curated content. Audiences are no more interested in generic write-ups, they want niche content specifically written from them. Bloggers who are already doing this stand to gain.
Blogging is becoming more powerful. Adopting multiple marketing strategies is essential to succeed with a blog. Of course, with Panda, Penguin and “don’t know what other animal updates” Google has in store for “us” bloggers, the best thing is to do whatever “best” we can for our blogs.